AI fact check
Term from the world of AI visibility – explained simply by the GeoStars team.
Checking whether an AI's statements about your brand are correct – prices, services, locations or founding year – against a reliable fact base.
Want to know how your brand stands on this topic? GeoStars measures your AI visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot and Google AI Mode – First measurement in minutes · 7 days free, charged only afterwards.
Why false statements are common
AI answers rely on sources that go out of date, and on model knowledge that has gaps. Prices and feature sets in particular change faster than AI systems catch up. On top of that come mix-ups with similarly named brands and details that are simply made up.
How GeoStars checks
FactCheck compares the AI's statements with your Brand Kit and your knowledge base. The knowledge base fills up from your website when you create the project, with links to the sources. You see findings per prompt; if you like, GeoStars reports them by email.
More in the Glossary.
Hallucination · Brand Recall · Sentiment analysis · Structured data (Schema.org)
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