The best AI visibility
tools compared.
The market for AI visibility tools is growing fast – and getting hard to keep track of. Here is the honest AI visibility tool comparison 2026: features, prices, and who each tool is right for.
This is what your AI Visibility looks like.
Real GeoStars dashboard – AI visibility, visibility trend & competitor ranking at a glance
The big Comparison:
5 tools, 12 criteria.
All information researched to the best of our knowledge, as of July 2026. Yes, GeoStars is comparing itself here too – that's why we link to all providers and stick to verifiable facts.
| Criterion | GeoStars | Peec AI | Profound | Otterly AI | Semrush AI |
|---|---|---|---|---|---|
| ChatGPT monitoring | ✓ | ✓ | ✓ | ✓ | ~ |
| Google AI Overviews | ✓ | ✓ | ✓ | – | ✓ |
| Perplexity / Gemini / Copilot | ✓ all | ~ partial | ✓ many | ~ partial | – |
| Tracking frequency | daily | daily | daily | daily–weekly | varies |
| curated prompt library | ✓ optimized | ~ | ~ (30+ languages) | ~ limited | ~ |
| GEO optimization tips | ✓ | – | ~ | – | – |
| White label / agency model | ✓ + credit billing | ✓ | ~ | – | – |
| support from our own product team (English and German) & hosting in Germany | ✓ | ✓ | – | ~ | – |
| Entry price | from RM 385/month | from 85 €/month | Enterprise pricing | from approx. $99/month | from approx. $99/month |
| GEO readiness audit (24 signals) | ✓ | – | – | – | – |
| Crawlability check (48 AI bots, robots.txt) | ✓ | – | – | – | – |
| Impact measurement of implemented actions | ✓ | – | – | – | – |
✓ = full · ~ = limited/partial · – = not documented in public sources · Information based on the providers' public sources, June 2026
Every tool has its strength.
Here they are, named honestly.
GeoStars – the recommendation for the European market
GeoStars is the AI visibility tool made in Germany: 5 AI platforms (ChatGPT, Google AI Overviews, Gemini, Perplexity, Copilot) with daily tracking, sentiment and citation analysis, competitor benchmark and – as a unique selling point – concrete GEO recommendations instead of just piles of data. curated prompt library, support from our own product team (English and German), servers in Germany, transparent pricing from RM 385. For agencies there are white-label reports and flexible credit billing. More about the measurement →
Peec AI – strong for international marketing teams
The Berlin-based company Peec AI has made a name for itself internationally: high-quality data studies, good-looking dashboards, integrations (Looker, API, CSV) and its own agency program. At 85 € the entry price is above GeoStars; advanced features such as Looker Studio and multi-country require the Advanced plan at 425 € according to the pricing page. If you mainly track the German market and want optimization recommendations, you are better off with GeoStars. To the head-to-head GeoStars vs. Peec AI →
Profound – the enterprise heavyweight from the US
Profound (tryprofound.com) serves large US corporations with an impressive feature set: Answer Engine Insights, prompt volumes, agent analytics and its own studies. The price matches – entry at enterprise level, individual contracts, often four figures per month. For mid-sized companies and agencies in Europe the setup is oversized; curated prompts and support are not the focus.
Otterly AI – the easy way in
Otterly scores with a very intuitive interface and fast onboarding. In return, platform coverage is narrower (no Google AI Overviews in particular), curated prompt support is limited and optimization recommendations are missing. Good for a first look – too limited for professional AI visibility tracking. To the head-to-head GeoStars vs. Otterly →
Semrush AI Toolkit – the add-on for SEO suite users
If you are already deep in the Semrush ecosystem, the AI Toolkit gives you a solid extension for AI Overview and ChatGPT visibility. But the focus is clearly on classic search – AI visibility is a supplementary add-on there. To the head-to-head GeoStars vs. Semrush →
Which tool fits
you?
Brand or agency in Europe
GeoStars. curated prompts, support from our own product team (English and German), GDPR-compliant with German hosting, GEO recommendations and the cheapest way in (RM 385) – that is what GeoStars was built for.
International marketing team
Peec AI or GeoStars. Peec for Looker integrations and multi-country setups with budget; GeoStars if Europe stays your core market and recommendations count.
Enterprise / corporate group (US-centric)
Profound. If you have five-figure quarterly budgets and a US focus, you get maximum depth here. For European compliance requirements: ask about GeoStars Enterprise.
Solo / first try
Otterly or the GeoStars trial. Otterly for minimal requirements – or go straight to the 7-day full GeoStars test, which gives you all 5 platforms and real baseline data.
All 5 platforms included in the test · GDPR-compliant
AI visibility tools – frequently asked questions
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