AI referral traffic
Term from the world of AI visibility – explained simply by the GeoStars team.
Visits to your website that come from an AI answer – for example via a cited link in ChatGPT or Perplexity.
Want to know how your brand stands on this topic? GeoStars measures your AI visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot and Google AI Mode – First measurement in minutes · 7 days free, charged only afterwards.
What can be measured – and what can't
Many AI platforms pass on a recognisable source when clicked, like chatgpt.com or perplexity.ai. Clicks from Google AI Overviews, on the other hand, arrive as normal Google search and can't be cleanly separated from it. That's why GeoStars doesn't report AI Overviews as a separate source: better to honestly measure fewer platforms than to estimate one. On top of that, many answers don't trigger a click at all.
How GeoStars measures it
A cookieless counting script under 2 KB captures visits from AI platforms by platform, day and landing page. A conversion goal can be set per project, which only attributes visits to a platform when the source is unambiguous.
More in the Glossary.
Zero-click search · Google AI Overviews · Citation Rate · ChatGPT Search
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