Built by Suchhelden GmbH – a performance marketing agency · Made in Germany · GDPR-compliant
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Competitive Intelligence

AI Competitor Analysis
& Share of Voice.

Who dominates the AI answers in your industry? GeoStars compares your brand with the competition every day – AI Share of Voice, Citation Gap, and sentiment at a glance.

competitors tracked in parallel
Share of Voice daily
GDPR-compliant
From the tool

Who leads in AI rankings?

Brand Visibility
Suchhelden
50%
Ssistrix
20%
sesemrush
15%
aahrefs
14%
smsearchmetrics
13%
auaufgesang
9%

The reality

Your competitors are being
recommended. Right now.

While you read this, ChatGPT is answering thousands of questions like “Which provider is the best for …?” – in your industry too. Every one of these answers names 2–5 brands. The question isn't whether recommendations happen. It's: who.

A classic competitor analysis looks at Google rankings, ads, and social media. The AI Competitor Analysis adds the crucial new dimension: how do AI systems distribute recommendations in your market – and what share of them do you get?

GeoStars answers that with data instead of gut feeling: your brand vs. the competition in AI, measured daily across ChatGPT, Google AI Overviews, Gemini, Perplexity, and Microsoft Copilot.

GeoStars — Share of Voice Radar
AI Share of Voice – entire industrylast 30 days
Your brand34%
Competitor A41%
Competitor B17%
Competitor C8%

Citation Gap: 12 prompts where only Competitor A appears →

Metrics

Brand vs. competition in AI –
these numbers are decisive.

AI Share of Voice

Your share of all brand mentions in AI answers – the key metric of AI competitor analysis, updated daily and comparable over time.

Citation Gap

Which prompts cite competitors but not you? This gap list is your prioritized roadmap for content and PR.

Sentiment comparison

How positively does AI talk about you – and about your competitors? Reputation as a direct benchmark instead of flying blind.

Position benchmark

Who gets named first? GeoStars compares the mention positions of all brands – because recommendation No. 1 wins the customer.

Trend & momentum

Who's gaining share right now, who's losing? Rates of change show you market shifts before they become visible in revenue.

Overtake alerts

As soon as a competitor overtakes you on important prompts, you get a notification – and can react immediately.

Approach

AI Competitor Analysis
in 4 steps.

1

Add competitors

Enter your direct competitors – GeoStars also automatically detects which other brands show up in your prompts.

2

Measure in parallel

All brands run through the same daily prompt queries – that's the only way the values are truly comparable.

3

Identify gaps

The Share of Voice radar and Citation Gap show where the competition dominates and which topics you can win back.

4

Catch up & overtake

GEO recommendations prioritize your actions – the trend history documents how you gain share.

Start your free competitor analysis

7 days free · First benchmarks right after setup

Use cases

Who puts AI competitor analysis
to work – and what for.

Agencies

The strongest pitch: a Share of Voice report on the client's industry shows in black and white where the client is losing against the competition – and becomes monthly white-label reporting.

Brand & marketing

“Our AI Share of Voice rose from 22 % to 34 %” – a management KPI that makes market share in AI recommendations measurable and reportable.

E-Commerce & D2C

See which providers the AI names first for “best product for …” – and use the Citation Gap to win back exactly those categories where the competition dominates.

PR & strategy

Use the sentiment comparison to spot reputation advantages or risks versus competitors early – before they reach the market.

Head-to-head comparison for enterprise teams: GeoStars vs. Profound · ChatGPT Monitoring

Context

Why classic tools leave
this gap wide open.

SEO suites compare rankings, social tools compare followers, ad intelligence compares ads. But none of these tools sees what AI systems answer when your target audience asks for recommendations – because those answers are generated dynamically and leave no public trace.

GeoStars' AI Competitive Intelligence starts exactly there: we generate the data ourselves, through thousands of controlled, daily AI queries – and for the first time make visible how the recommendation market in your industry is really divided up in AI.

You use the result twice over: as a management KPI (“Our AI Share of Voice rose from 22 % to 34 %”) and as an operational roadmap via the Citation Gap. How you turn those insights into action is shown in our guide GEO strategy: build AI visibility systematically – and with Measure AI visibility you keep your own baseline numbers in view.

FAQ

AI competitor analysis – frequently asked questions

An AI competitor analysis examines which brands AI systems like ChatGPT, Gemini, or Perplexity recommend in your industry – and how your brand compares. Three questions are central: who gets named for the relevant prompts (Share of Voice)? Who is cited as a source (Citation Gap)? And how does the AI talk about each individual brand (sentiment comparison)?
AI Share of Voice is your share of all brand mentions across your tracked prompts: if 100 answers name 250 brands in total and 50 of them are yours, your SOV is 20 %. GeoStars calculates this value daily – overall, per platform, and per topic cluster – and puts it side by side with your competitors'.
Every plan lets you monitor several competitors in parallel – the sensible number scales with your prompt allowance (50 prompts in the entry package, Enterprise from 375,000 credits). You can swap competitors at any time – for example when a new player shows up in your AI answers.
The Citation Gap is the list of prompts and topics where AI systems cite or recommend competitors – but not you. It's the most valuable result of an AI competitor analysis, because it is effectively your prioritized content roadmap: that's exactly where targeted content wins you visibility fastest.
Yes. GeoStars shows you the context of every competitor mention and analyzes patterns: which sources does the AI cite for your competitors? Which content formats keep showing up? That produces concrete GEO recommendations you can use to catch up systematically.
Absolutely – AI competitor analysis is one of the strongest agency tools: a Share of Voice report on a client's industry is a convincing pitch document and perfect monthly reporting. White-label reports and multi-client management are included in every package.
Daily. ChatGPT, Gemini, Perplexity, Google AI Overviews, and Microsoft Copilot are queried daily as well. All brands run through the same prompts on the same day – that's the only way Share of Voice and the position benchmark are truly comparable and trends are reliable.
Enterprise platforms like Profound are strong at international, data-driven reporting for large corporations. GeoStars delivers the same core discipline (AI Competitive Intelligence), but with a European focus, a curated prompt library, support from our own product team (English and German), and concrete GEO recommendations – at a fraction of the entry price. Details in the head-to-head comparison GeoStars vs. Profound.

Set your course
today.

Start free – in a few minutes you will know where your brand stands across the AI universe.

Start your 7-day free trial See all pricing
✓ 7 days free ✓ GDPR-compliant ✓ Support in English & German