AI Share of Voice
Term from the world of AI visibility – explained simply by the GeoStars team.
Share of your own brand in all brand mentions in the AI answers of a topic area. The central competitive metric of AI visibility. Measure Share of Voice →
Want to know how your brand stands on this topic? GeoStars measures your AI visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity and Microsoft Copilot – First measurement in minutes, 7 days free.
The metric for market share in AI search
AI Share of Voice puts your brand mentions in relation to all brand mentions in the relevant AI answers. A Visibility Score of 40 % can be strong or weak – only the comparison shows it: if your main competitor is at 70 %, you are losing the AI channel; if they are at 20 %, you dominate it. Share of Voice makes AI visibility strategically interpretable.
How to use Share of Voice operationally
Watch the metric per topic cluster and per platform: maybe you lead on product comparisons in ChatGPT but lose on pricing questions in Perplexity. That is exactly where GEO actions start. The Competitor radar from GeoStars tracks up to 10 competitors in parallel for this and shows shifts over time.
More in the Glossary.
AI Visibility · AI Visibility Tool · Answer Engine · Brand Mentions (AI) · ChatGPT Monitoring · ChatGPT Search
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