The best AI visibility
tools compared.
The market for AI visibility tools is growing fast – and getting hard to keep track of. Here is the honest AI visibility tool comparison 2026: features, prices, and who each tool is right for.
This is what your AI Visibility looks like.
Real GeoStars dashboard – AI visibility, visibility trend & competitor ranking at a glance
The big Comparison:
5 tools, 12 criteria.
All information researched to the best of our knowledge, as of July 2026. Yes, GeoStars is comparing itself here too – that's why we link to all providers and stick to verifiable facts.
| Criterion | GeoStars | Peec AI | Profound | Otterly AI | Semrush AI |
|---|---|---|---|---|---|
| ChatGPT monitoring | ✓ | ✓ | ✓ | ✓ | ~ |
| Google AI Overviews | ✓ | ✓ | ✓ | – | ✓ |
| Perplexity / Gemini / Copilot | ✓ all | ~ partial | ✓ many | ~ partial | – |
| Tracking frequency | daily | daily | daily | daily–weekly | varies |
| curated prompt library | ✓ optimized | ~ | ~ (30+ languages) | ~ limited | ~ |
| GEO optimization tips | ✓ | – | ~ | – | – |
| White label / agency model | ✓ + credit billing | ✓ | ~ | – | – |
| support from our own product team (English and German) & hosting in Germany | ✓ | ✓ | – | ~ | – |
| Entry price | from CA$ 140/month | from 85 €/month | Enterprise pricing | from approx. $99/month | from approx. $99/month |
| GEO readiness audit (24 signals) | ✓ | – | – | – | – |
| Crawlability check (48 AI bots, robots.txt) | ✓ | – | – | – | – |
| Impact measurement of implemented actions | ✓ | – | – | – | – |
✓ = full · ~ = limited/partial · – = not documented in public sources · Information based on the providers' public sources, June 2026
Every tool has its strength.
Here they are, named honestly.
GeoStars – the recommendation for the European market
GeoStars is the AI visibility tool made in Germany: 5 AI platforms (ChatGPT, Google AI Overviews, Gemini, Perplexity, Copilot) with daily tracking, sentiment and citation analysis, competitor benchmark and – as a unique selling point – concrete GEO recommendations instead of just piles of data. curated prompt library, support from our own product team (English and German), servers in Germany, transparent pricing from CA$ 140. For agencies there are white-label reports and flexible credit billing. More about the measurement →
Peec AI – strong for international marketing teams
The Berlin-based company Peec AI has made a name for itself internationally: high-quality data studies, good-looking dashboards, integrations (Looker, API, CSV) and its own agency program. At 85 € the entry price is above GeoStars; advanced features such as Looker Studio and multi-country require the Advanced plan at 425 € according to the pricing page. If you mainly track the German market and want optimization recommendations, you are better off with GeoStars. To the head-to-head GeoStars vs. Peec AI →
Profound – the enterprise heavyweight from the US
Profound (tryprofound.com) serves large US corporations with an impressive feature set: Answer Engine Insights, prompt volumes, agent analytics and its own studies. The price matches – entry at enterprise level, individual contracts, often four figures per month. For mid-sized companies and agencies in Europe the setup is oversized; curated prompts and support are not the focus.
Otterly AI – the easy way in
Otterly scores with a very intuitive interface and fast onboarding. In return, platform coverage is narrower (no Google AI Overviews in particular), curated prompt support is limited and optimization recommendations are missing. Good for a first look – too limited for professional AI visibility tracking. To the head-to-head GeoStars vs. Otterly →
Semrush AI Toolkit – the add-on for SEO suite users
If you are already deep in the Semrush ecosystem, the AI Toolkit gives you a solid extension for AI Overview and ChatGPT visibility. But the focus is clearly on classic search – AI visibility is a supplementary add-on there. To the head-to-head GeoStars vs. Semrush →
Which tool fits
you?
Brand or agency in Europe
GeoStars. curated prompts, support from our own product team (English and German), GDPR-compliant with German hosting, GEO recommendations and the cheapest way in (CA$ 140) – that is what GeoStars was built for.
International marketing team
Peec AI or GeoStars. Peec for Looker integrations and multi-country setups with budget; GeoStars if Europe stays your core market and recommendations count.
Enterprise / corporate group (US-centric)
Profound. If you have five-figure quarterly budgets and a US focus, you get maximum depth here. For European compliance requirements: ask about GeoStars Enterprise.
Solo / first try
Otterly or the GeoStars trial. Otterly for minimal requirements – or go straight to the 7-day full GeoStars test, which gives you all 5 platforms and real baseline data.
All 5 platforms included in the test · GDPR-compliant
AI visibility tools – frequently asked questions
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