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GEO Glossary

Visibility Score

Term from the world of AI visibility – explained simply by the GeoStars team.


Definition

Percentage value: in what percentage of the answers to the tracked prompts does the brand appear? The base value of every AI visibility measurement.

Want to know how your brand stands on this topic? GeoStars measures your AI visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity and Microsoft Copilot – First measurement in minutes, 7 days free.

In depth

The Visibility Score is the core metric of AI tracking: the percentage of all measured answers in which your brand appears – aggregated and per platform. Its strength lies in the trend over time: daily measurements show whether GEO efforts are working, and differences between platforms show where optimization is most urgent.

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