LLM (Large Language Model)
Term from the world of AI visibility – explained simply by the GeoStars team.
What is an LLM (large language model)?
Large language model – the technology behind ChatGPT, Gemini, Claude & co. LLMs generate answers based on training data and, where applicable, live search.
Want to know how your brand stands on this topic? GeoStars measures your AI visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot and Google AI Mode – First measurement in minutes · 7 days free, charged only afterwards.
For brands, one thing about the LLM matters most: it doesn't store knowledge like a database, it stores probabilities – what appears often and consistently on the web is more likely to be reproduced. That's why consistent brand presence across many sources has a direct effect on AI answers. And because models are updated regularly, AI visibility is never static – it has to be measured continuously.
More in the Glossary.
LLM Monitoring · llms.txt · Prompt · RAG (Retrieval Augmented Generation) · Sentiment analysis · Structured data (Schema.org)
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