llms.txt
Term from the world of AI visibility – explained simply by the GeoStars team.
Text file in the website root that explains a site's structure and most important content to AI crawlers – the robots.txt equivalent of the AI era.
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What the llms.txt does
The llms.txt is a text file in the root of your website (analogous to robots.txt) that gives AI systems a curated overview: what does this website offer, which content is important, which facts apply? The standard from llmstxt.org is young but growing fast – and one of the simplest GEO measures there is: one file that bundles your most important content and facts in machine-readable form.
How to build a good llms.txt
Structure in Markdown: a short description of the site, then annotated links to the core pages, plus citable fact sentences (prices, scope of services, differentiators) with clear numbers. Being current matters: outdated prices in the llms.txt otherwise end up in AI answers. GeoStars uses an llms.txt itself – you can look at ours at geostars.com/llms.txt as an example.
More in the Glossary.
Prompt · RAG (Retrieval Augmented Generation) · Sentiment analysis · Structured data (Schema.org) · Visibility Score · Zero-click search
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