Structured data (Schema.org)
Term from the world of AI visibility – explained simply by the GeoStars team.
Machine-readable markup (FAQPage, Article, Organization …) that helps search engines and AI systems classify and cite content correctly.
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Why machines need structure
Schema.org markup makes content machine-readable: prices, reviews, FAQs, organizations and people are labeled unambiguously instead of being guessed from running text. Search engines build rich results from it – and AI systems use the same structure to extract facts reliably and understand entities: Who is this brand, what does it offer, what does it cost?
The most important types for GEO
FAQPage for questions and answers, Organization with all company data, SoftwareApplication/Product with Offers (prices), Article/TechArticle with author and date, DefinedTerm for glossaries and BreadcrumbList for the structure. Important: the markup has to match the visible content – otherwise you risk losing trust with Google and AI alike.
More in the Glossary.
Visibility Score · Zero-click search · AEO (Answer Engine Optimization) · AI Mode (Google) · AI Rank Tracker · AI Share of Voice
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